![]() ![]() and even though not MS as again, opinion wise I think you would be using a better tool than the CRM inside of Business Central. Being honest, I think businesses would be better off choosing a cheap and cheerful CRM such as Zoho, Pipedrive, Hubspot etc. My opinion changing anytime soon either is very unlikely, and whilst I now run a Dyn365 CE/CRM apps team, my opinion (honest :)) was very much the same when my previous role was dominated by selling Business Central/NAV projects. Those companies pushing it and consistently offering to 'customise it to your needs' I can appreciate historically from a license price point perspective that two not cheap licenses (NAV/BC and CRM) doesn't help the 'sales pitch' and makes us look 'too expensive', but if your pushing it because you're too afraid for them to use the right tool, for the right job, then I'm afraid we can't be friends. Why not use CRM inside Business Central?įirstly, for those of you that want more than just simple contact and interaction logging, and basic opportunity logging, stop kidding yourself that Dynamics 365 Business Central/NAV inbuilt CRM functionality is for you (even with custom improvements). It's here, has been for a few months now, and I'm now going to shed my view of where it's at. I can’t tell you how long I’ve waited for Microsoft to release a commercial offer/price point that means that Business Central customers can take advantage of Microsoft’s best in class CRM functionality.
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